Duran Duran has dropped the title track from its forthcoming album Paper Gods. With a running time of 7 minutes-plus, it’s safe to assume the veteran British pop-rock outfit isn’t targeting mainstream radio.

On "Paper Gods" (which features Mr Hudson), the celebrated band’s sound is almost unrecognizable from the bouncing, guitar and synth hook-laden hits of their earlier years. And they've adopted a serious lyrical tone. It all sounds unlike any other Duran Duran song that came before it.

Simon Le Bon blasts today’s celebrity-obsessed culture, singing: “Bleeding from paper cuts, money for headshots, fools leading, who needs it.”

The album Paper Gods, the band’s 14th, is due Sept. 11 on Warner Bros, Duran Duran's first through the music giant. The first single from it, “Pressure Off," features vocals by Janelle Monae and hit the Internet on June 20.

The new set follows 2010’s All You Need Is Now and was produced by Nile Rodgers, Mark Ronson, Mr. Hudson and Josh Blair. It also features guest turns from Kiesza, Lindsay Lohan and former Red Hot Chili Peppers guitarist John Frusciante. The four-piece is supporting the album with a tour of the U.S. and Europe which continues Sept. 1 at Ibiza Heart and visits arenas and festivals through December. Listen to "Paper Gods" below.

Courtesy of Billboard