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DURAN DURAN AND KITBETTER MAKE HISTORY WITH FIRST-EVER PHYSICAL ALBUM DOLBY ATMOS UPGRADE

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According to news this week, "KiTbetter, the company reshaping physical music for the digital era, today announced a world first: the upgrade of a previously released physical album to Dolby Atmos® immersive audio. Duran Duran’s 2023 album Danse Macabre: De Luxe, originally issued in limited quantities as a KiTalbum in custom coffin-shaped packaging and described as “great ghoulish fun,” has now been upgraded to Dolby Atmos, giving fans a new way to experience the music with the album they already own. With limited quantities still available, Danse Macabre De Luxe continues to blur the line between the physical and digital, uniting art, technology, and timeless sound."

"The KiTalbum, KiTbetter’s hybrid physical-digital format, makes this possible," a statement reads. "Unlike traditional physical formats, a KiTalbum can evolve, update, and unlock new experiences for fans. One year after Danse Macabre De Luxe’s KiTalbum debut, KiTbetter has upgraded every existing copy to Dolby Atmos, demonstrating how physical-digital albums can continue to grow long after release. Similarly, bands could also release a new music video for a song on the album, share behind-the-scenes footage, and create more creative expansions to the album."

"For a band like Duran Duran, known for pushing musical and technological boundaries, this upgrade underscores their continued commitment to innovation."

Nick Rhodes of Duran Duran said, “Danse Macabre was born from a spontaneous decision to pull together a record which celebrated the madness and joy of Halloween. In doing so, we unlocked an unexpected box of curiosity and creativity, which led us to reimagine some of our older songs, record cover versions of some of our favorites, and write several new pieces."

“This is what makes the KiTalbum so compelling to both artists and fans. It has the power to evolve, upgrade, and deepen the connection with an album people already own and love,” said Jennifer Sullivan, CMO and President, North America at KiTbetter. “By partnering with Dolby and Duran Duran, we’re proving that albums can be dynamic, living experiences that continue to grow in value over time.”

 

Courtesy Music Connection

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