Duran Duran’s “Rio” Crowned “Greatest Video of All Time!!”

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Pop legends DURAN DURAN have been awarded the ultimate music video accolade by MTV viewers who voted the band’s legendary clip for their hit single “RIO” “The Greatest Video Of All Time”. This is the latest honour for the members of DURAN DURAN who have long been acknowledged as pioneers in this field and are widely recognized for having turned music video-making into an art form.

In what was a landslide victory vote, DURAN DURAN beat off stiff competition from the likes of Michael Jackson’s “Thriller”, Madonna’s “Like A Prayer” Nirvana’s “Smells Like Teen Spirit” Fatboy Slim’s “Praise You”, Notorious B.I.G’s “Sky’s The Limit” and Rage Against The Machine’s “Sleep Now In The Fire” to claim the top slot.

Lead singer Simon Le Bon said of the award: “We were all extremely honoured to hear that ‘Rio’ had been named the ‘Greatest Video Of All Time’, particularly because it was the MTV viewers who had voted for it. Our relationship with MTV has always been a very special one to us – as we started out together and their support over the years was definitely instrumental in our success.

“We enjoy the process of making videos and ‘Rio’ is still one of our favourites. It was shot on location at a time when very few artists had ventured out of the studio to film their videos. Russell (Mulcahy) did an amazing job – and should share this with us.”

Fusing music, art and fashion to an unprecedented degree, DURAN DURAN transformed videos from what had previously been a simple marketing tool into one of the music industry’s most valuable assets. With exotic locations, beautiful girls and stunning visuals, DURAN DURAN set a whole new standard, breaking the mould and defined an era.

Having sold over 70 million records, and consistently topping the charts around the world, DURAN DURAN are widely recognized as one of the most successful pop groups of the past three decades.

Since reforming in 2002, the band have been honoured with no less than five of the music industry’s most prestigious awards including MTV’s “Lifetime Achievement Award”, Q Magazine’s “Lifetime Achievement Award”, the British Phonographic Industry’s “Outstanding Contribution to Music Award”, a Spanish Onda “Lifetime Achievement Award” and the coveted Ivor Novello “Outstanding Contribution To British Music Award”.

DURAN DURAN are currently preparing for the last leg of their ‘Red Carpet Massacre World Tour’ which is set to kick off in early November in Lima, Peru. This final run will see the band undertaking one of their most ambitious Latin American tours to date, in support of the release of their 12th studio album, ‘Red Carpet Massacre’, followed by two weeks of dates in the US.