Premiere Radio to Offer "Live Earth" Concerts in July

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Premiere Radio to Offer "Live Earth" Concerts in July

With Earth Day approaching, Premiere Radio Networks said today that it will further raise public awareness by providing coverage of the worldwide "Live Earth" concerts on July 7 to Alternative/Active Rock, CHR and Classic Rock radio outlets. In addition, there will be live backstage coverage and performer interviews from London and New York.

Premiere Radio will also produce a PSA campaign featuring performing artists and celebrities for the cause and will distribute those complimentary PSAs to all stations interested in participating.

Spearheaded by Kevin Wall and Al Gore, the worldwide "Live Earth" concerts are part of "Save Our Selves (S.O.S.) – the Campaign for a Climate in Crisis." Artists scheduled to perform include: Madonna, Red Hot Chili Peppers, Dave Matthews Band, John Mayer, Black Eyed Peas, Fall Out Boy, Melissa Etheridge, The Police, Corinne Bailey Rae, John Legend, Ludacris, Alicia Keys, Bon Jovi, Kanye West, Kelly Clarkson, Rihanna, Beastie Boys, Genesis and Duran Duran.